Director, Digital Strategy - Empower MediaMarketing

• Company:
• Location:
• Position Type:
• Salary:
• Experience:
• Benefits:

• Empower MediaMarketing 
• Cincinnati, OH, OH 
• Full Time 
• Not Specified 
• 7 to 10 years 
• 401(K), Flexible, Bonuses, Health, Dental, Vision 

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Position Summary: Our Digital Strategy Director ensures leading edge strategic thinking is applied to clients’ media/marketing plans and helps lead the Strategy Team to create a truly integrated marketing strategy. She/he collaborates and partners with other Empower divisions and teams to develop innovative communication strategies in order to meet clients’ marketing goals. The Digital Strategy Director will leverage their deep understanding on how to execute web promotions, email programs, website development and Digital creative to manage Digital marketing projects and mentor staff.

Strategy, Strategy, Strategy: develops valued partner relationship with client’s senior level counterpart; does Client Discovery Process (gathering all marketing information and historical learning); understands the client’s consumer/customer through Empower’s Target Insight Engineering’s and Impact Moments Planning processes; understands the client’s marketing objectives and develops (and measures) Return on Investment (ROI), Return on Objective (ROO) and/or other measurement metrics; develops effective digital media strategy; execute digital marketing programs that include online promotions, email management, digital creative and website development; jointly handles unfamiliar problems, situation, or issues; presents annual client P&L, compensation agreements, and oversees account profitability.

Required Qualifications:
Bachelor’s degree. Minimum 7 years professional experience developing digital marketing strategy, project managing digital programs and online advertising campaigns. With demonstrated experience in:

• Creative ability and passionate interest in creating powerful digital marketing plans that meet client objectives, by incorporating digital and emerging media and in collaboration with clients and internal teams

• Strong, effective business professional communication and client presentation skills; preferred previous experience in presenting to clients from an agency perspective.

• Solid understanding of traditional marketing principles and how they apply to the digital medium.

• Strong understanding of digital marketing and success factors.

• Project managing all components of digital marketing and media executions such as project kick-off, timelines and budgets, contracts, flowcharts, recommendations, presentations, and analysis.

• Effective use of research tools define target audiences and optimize marketing and media plans.

• Demonstrated development and negotiation skills in online advertising, co-marketing/partnership programs and integrated campaigns.

• Researching, identifying and compiling competitive insights to guide and optimize digital marketing efforts.

• Accurately defining, scoping, pricing and managing digital programs and campaigns.

• Delivering projects on-time and on-budget.

• Preferred 7 or more years experience in client-centered, agency environment (i.e. fast-paced, client or brand-centric professional experiences).

SEND RESUME TO: Empower MediaMarketing 1111 St. Gregory St., Cincinnati, OH 45202 Fax: 513.719.6536 www.empowermm.com jobs@empowermm.com Apply